portfolio
A decade of creative direction across brand, product, campaign, and applied AI. Selected projects from Vana, Gitcoin, SOPHIE, and Sync, with a handful of smaller things in between. Click any image or video for detail.
vana
creative directorLeading brand end to end as creative director — strategic positioning, tone of voice, the full visual system (logo, typography, colour, photography, art direction), and into the redesigned website, applied collateral, social, product UI, and IRL activations.
gitcoin
art directorCreative direction, design and animation for Gitcoin Grants campaigns in 2023 & 2024 — high-stakes, time-boxed GTM moments demanding tight coordination across marketing, product, and partner teams. Graphic and art direction for the 2023 rebrand.
sophie
creative directorLong-running creative collaboration with SOPHIE — visual design, set design, lighting, video, merch and campaigns across her landmark 2018 album Oil of Every Pearl's Un-insides, the historic 2019 Meltdown Festival performance at Royal Festival Hall, and a deluxe-album merch campaign.
sync
product design · brandProduct design, brand and infographic system design for Sync — an AI-training mobile app game. Selected screens below.
also
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