glossary
AI Agents
Autonomous AI systems that execute creative tasks under human direction within a human-led AI creative team.
Creative Direction
The practice of setting vision, taste, and quality standards that guide creative output.
Creative Sovereignty
The principle that human taste and judgment should guide AI-generated creative output.
Curation
Selecting, refining, and approving creative output from abundant AI-generated options.
Data Sovereignty
The principle that individuals should own and control their personal data.
Design Systems
Reusable component libraries and design standards that ensure consistency across products.
Homogenization
The convergence of AI-generated output toward a statistically average, indistinct mean.
Human-Led AI Creative Team
A creative unit where human directors set vision and quality, AI handles execution.
Slop
Technically competent but emotionally vacant AI-generated content indistinguishable from everything else.
Symbiotic Virtuosity
MIT Media Lab concept: AI extending human capability rather than replacing it.
Taste
The ability to evaluate creative output and determine what resonates for a specific audience.
The 80/20 Flip
The inversion from 80% execution / 20% direction to 80% direction / 20% execution.
Venture Studio
A studio that builds its own products alongside client work, testing methods in real conditions.