AI agents are software systems that use AI models, tools, and instructions to complete multi-step tasks within defined permissions and human checkpoints. An agent can read approved sources, take actions in connected tools, keep state, and send decisions outside its remit to a named person.
How are AI agents different from chatbots?
A chatbot usually answers one message at a time. An agent can carry a task across several steps, such as researching candidates, removing duplicates, updating a record, and preparing a shortlist. The workflow defines which sources and tools it may use and where review is required.
What do AI agents do in a creative business?
- Research: find, enrich, compare, organise, and monitor information from approved sources.
- Coordination: update records, route work, prepare handoffs, and track project state.
- Preparation: draft summaries, lists, and communications for review.
What should remain human?
People remain accountable for the brief, access decisions, exceptions, relationships, and final approval. A deployment should name those owners and document permissions, sources, review steps, and escalation rules.
How does Aran use AI agents?
Aran maps a creative business's workflow, then deploys specialised agents inside the tools the team already uses. Agents handle repeatable research, coordination, and preparation while the team retains judgment and approval.
Frequently asked questions
What are AI agents?
AI agents are software systems that use AI models, tools, and instructions to complete multi-step tasks within defined permissions and human checkpoints.
How are AI agents different from chatbots?
A chatbot usually answers one message at a time. An agent can carry a task across multiple steps, use connected tools, keep state, and send out-of-scope decisions to a person.
What tasks can AI agents handle in a creative business?
They can handle defined research, enrichment, record updates, workflow routing, handoff preparation, and drafting. People retain exceptions, relationships, consequential judgment, and final approval.