from the studio

What Is Creative Sovereignty? The Case for Human Taste in the Age of AI

Creative sovereignty is the principle that human taste and judgment should direct AI creative output. When production becomes abundant, curation becomes the scarce resource.

Human-Led AI Creative Teams: How They Work and Why They Outperform

Designers used to spend 80% executing and 20% directing. That ratio has flipped.

Why Creative Directors Matter More in the Age of AI, Not Less

The role is not shrinking. It is becoming the most valuable position in the room.