ARAN LABS exists to counteract how boring and transactional buying clothes has become. DREAM;WAKE is an experiment in how we can do that - building VR dreamscapes and interactive artwork customisation tools to connect us with what we're wearing.

In residency at The Koppel Project Campus, ARAN LABS invited MRWIZE to co-create a full custom look, with LUEDER studio reworking his garments. Prints were developed in the DREAM;WAKE virtual environment, with elements from Charles Jeffrey, Ciaran Moore, Gabriel Massan, Salves van der Gronde and Stevie Newall.

Today (10.7.20), we release a limited collection of one-off printed archive stock t-shirts, available to customise through capturing perspectives of 3D sculptures in your browser. All recycled cotton deadstock items, printed on demand with eco-friendly water based inks. 


Video: David Spence
Music: VIXEN HOUSE, Evita Manji
Garment reworking: Marie Lüder and Benadict Dufort
Graphic illustrations: Anthony Falconer
Supported by: Jamil Quarless, HIT+RUN, XYZ EXCHANGE